Issue 26

Alloys Appointed To Drive Regional Growth Strategy

Promethean scales Australian operations with new distribution partner.


25 November 2022

Global education technology company, Promethean, has announced that effective 1st January 2023, Alloys will become its distribution partner throughout Australia. The move is designed to strengthen the company’s geographical reach across the country, bolster sales and service support, and help Promethean channel partners achieve further growth.

Following the launch of ActivPanel 9 in Australia earlier this year, Promethean has launched a series of initiatives that drive new business for its channel partners. The move to Alloys will further enhance support by providing access to distribution centres and showrooms in Adelaide, Brisbane, Melbourne, and Sydney, with a further sales centre in Perth.

Sharing a channel strategy that focuses on enabling resellers to develop and grow their businesses, Alloys and Promethean have excellent synergy as partners. Martin Strong, sales and channel manager at Promethean, elaborates: “The next step in our growth lies in empowering our partners with the support that extends beyond product and logistics. Our vision is well aligned with Alloys, who have a proven record of helping resellers drive revenue and increase profitability, all while delivering excellent brand experiences.

“Their geographical reach and on-the-ground presence is also unique for our industry, and these localised operations will be key in helping our partners to make the most of the ActivPanel 9 opportunity.” 

Having recently celebrated 40 years in business, Alloys has a long history of supporting resellers in achieving above-market success. With over 15 of these years focusing specifically on the AV and education market, the company is excited to bring the Promethean brand into its established portfolio.

“We are delighted to have the opportunity to partner with Promethean, as they have long been a dominant player in the education space worldwide, and we believe the addition of our distribution capabilities will assist in achieving their growth aspirations in Australia,” said Paul Harman, chief executive officer at Alloys. “We also look forward to assisting with the move into new market opportunities. There is a significant match between the cultures and desires of our two organisations and this product line perfectly complements and connects with our AV line up and our long-term ambition in the market.” 


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Issue 26