AMBION GMBH Explores Innovative Event Technologies with Blacktrax
Over 250 guests were in attendance throughout the entire nine-day AMBION Digital Jungle Open House event. Those in attendance enjoyed an hour-long sensory journey of entertaining, inspiring and unique installations focused on tracking, immersive interactivity, sensor technology, dynamic real-time control and reactive, generative content uitlising BlackTrax, disguise and Notch technologies.
Based throughout Germany, AMBION is a full-service provider that thinks, plans and produces technology for concerts, sports events, trade shows and congress. Creative, experienced, and detail-oriented, the company works on a large scale, everywhere in the world.
Most recently, AMBION held Open House days where they invited selected clients, partners, innovation agencies and event planners to attend. Aptly named Digital Jungle, the demonstrations focused on technology and its application in a live event scenario.
AMBION inspires and creates with their own equipment, their own solutions and a team of excellent employees in Kassel, Hamburg, Berlin and Frankfurt with over 230 employees. Specialists like engineers, technicians, designers, programmers, project managers, together they build creative solutions for their clients.
AMBION is focused on new technologies and state-of-the-art products. This is how they came to start using BlackTrax Real-Time Tracking. With their new experience design department called OBJ.Studio, we had to learn more about what they were doing.
OBJ.Studio the AMBION Design Department is quite new. The studio has been trying some interesting light and media tech projects in Berlin. The last one was a smart installation with curved LEDs – a collaboration with another design studio and 22 international digital artists.
”AMBION has a BlackTrax Lab. Here employees from different departments come together and experiment with the system. So, we build knowledge together and find creative new ways to work, leading to better solutions for clients and upcoming projects. “- JO RYCHLIK, Creative Director & Head of OBJ.Studio Berlin
AMBION received their training directly from CAST Software at their headquarters in Kaufungen, Germany. They purchased their own system as well, AMBION preferring to own their own equipment to have full control over their projects.
We asked how the system has been to work with, whether it has been easy and straight-forward of complicated. Harmut Essfelf responded, “It’s a high-end system, and brand-new technology, so it’s a bit complicated. The training was absolutely necessary. CAST showed us how it works. And after that, we could start easily with our initial ideas… That was interesting and fun. We were very well informed about what the system does. “
The plans for AMBION’s BlackTrax system are exponentially growing as the team realises all that BlackTrax can do for their business, and their clients.
“BlackTrax opens the doors for new creative methods, and interactive, even surprising storytelling. It can be a visual and interactive firecracker while also being capable of telling nuanced stories. With precise automation, BlackTrax can bring any production to life.” – Harmut Essfelf