Issue 27

Just Add Power At InfoComm 2023

Blazing the AV-Over-IP trail with the new MaxColor Series 2.


19 May 2023

Just Add Power, a leader in AV-over-IP distribution, is set to showcase its latest distributed AV solutions in Booth 1725 at InfoComm 2023 in Orlando, Florida, June 14-16. Integrators will see the latest addition to the company’s award-winning 4K60 MaxColorTM Series, the MaxColor 2 transmitter and receiver. Building on the innovation introduced with the MaxColor 1 4K UHD distribution platform, the new solution adds KVM support and a fibre port connect alongside native 4K60Hz in and out.

“Our first MaxColor Series has become the go-to solution for integrators to cost-effectively and reliably distribute UHD over IP — and now, they have another option that will support the most robust applications,” said Taft Stricklin, chief sales officer at Just Add Power. “Our MaxColor 2 is a powerhouse. It distributes 4K60/4:4:4/36-bit colour video and with the flexibility of using fibre or copper cable over the network it can suit almost any project. We’ll also share some information about future MaxColor 2 products coming later in the year and plug you into training that will take all the stress out of AV over IP.”

In the booth, Just Add Power’s MaxColor Series 2 will be shown. Because it can distribute 4K60/4:4:4/36-bit colour video over a 1GB managed network using existing Cat X (Cat 5e minimum) cable, or over 10G fibre cable, integrators can use the cable that best fits their projects. It also boasts a USB-C port, supporting, for example, a USB web camera signal over IP. With the new Audio Return Channel feature from Just Add Power, installers can easily send audio from a TV connected to a MaxColor 2 receiver across the network to another MaxColor 2 receiver — connected to an audio-video receiver or another ARC-enabled amplifier — making project design even easier and more flexible.

The MaxColor Series 1 and 2 transmitters and receivers provide integrators with an affordable and scalable 4K UHD distribution platform to support today’s 4K source content with high frame rates natively over existing network infrastructures. MaxColor also offers deep-colour and 4:4:4 chroma support to ensure that what is seen on the screen matches the output of the source with no subsampling or downscaling. The series delivers zero detectable latency, instant and seamless switching, 4K up-and-down scaling, and HDR management while supporting all lossless audio formats and HDR10+, HLG, and Dolby Vision for the best viewing experience. Additional features include image pop, push, pull, and integrated control.

Just Add Power will also lead its manufacturer training, “Stress-free AV Over IP,” on June 15 at 11am in Room W310AB. The session will share why AV-over-IP solutions are often the best option to meet customers’ demands. Integrators will learn how to design and install those systems without breaking a sweat. Taught by Just Add Power’s Jeff Terzo, vice president of global business development, and Eric Martin, director of training, this lively session will first focus on designing a system and then follow up with hands-on demonstrations of setting up and configuring a system. Attendees will be eligible to earn one RU toward CTS, CTS-D, or CTS-I certifications.

Visit Just Add Power at InfoComm 2023 at Booth 1725.

Just Add Power:
Australian Distributor:


InfoComm is the largest professional audiovisual trade show in North America.

Join us at the most comprehensive event for audiovisual solutions that enable integrated experiences!


Leave a Reply

Your email address will not be published. Required fields are marked *

More for you

Issue 27