Issue 28

BD Manager, Sales Install Audio Solutions APAC – Harman

Full Time - Singapore.


22 February 2023

HARMAN is a technology leader that is rapidly on the move, and is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.

About the Role

The Business Development Manager, Install Audio APAC primary role is to be the Product Evangelist for the Install Audio business and have responsibility for driving the sales performance in Asia Pacific region.

What You Will Do


  • Establish and maintain high touch relationships with internal and external stakeholders and influencers
  • Identify strategic opportunities and through collaboration with internal and external stakeholders (e.g. System Integrators, Consultants, End Users) and pursue them to successful closure through close collaboration with the channel team
  • Create and maintain a plan for business growth, identify opportunities & pursue them to successful closure
  • Build and implement strategic initiatives with distribution partners to drive agreed growth across APAC
  • Collaborate with internal teams within the region to ensure that these initiatives are communicated effectively to the key customers and stakeholders in the region
  • Meet assigned targets for profitable sales volume and strategic objectives. Work with channel sales team to assign targets to individual distributors based on needing to meet/exceed an overall APAC target
  • Track, manage, and follow up on all business development activities via CRM system
  • Work in close collaboration with the marketing team to host local events and produce case studies


  • Monitor the performance of existing product range, identifying market trends and opportunities for revenue growth
  • Monitor and report relevant competitive activity in the marketplace
  • Maintain regular engagement with Global Product Line Management teams and provide regular updates to account managers and application engineering teams
  • Drive the regional launch plans for NPI products in coordination with GPLM, Marketing, Channel and Application Engineering teams
  • Conduct joint business planning with distributors to discuss and agree launch plans, pricing models and promotional support
  • Forecast sales by product group, to SKU level where appropriate, for demand planning and sales targets


  • More than 8 years of experience in an Installed Audio solutions related sales or business development role
  • A strong background in Commercial Sound which includes large scale system design
  • Broad overall knowledge of technology for Installed Audio solutions is required
  • A deep, practical, understanding of networked audio amplifiers (Amps) and Digital Signal Processors (DSP)
  • Proven track record of exceeding goals and objectives
  • Ability to understand business requirements and effectively present and articulate a business plan that includes focused action items, timelines, and stakeholders


  • An understanding of acoustic modelling software solutions
  • Ability to succeed in a global, matrix organisation by leveraging central resources and collaborating across divisions


  • Be willing to work in an office – Hybrid Work Arrangements
  • The ability to travel (>50%), and occasionally with little notice around the APAC countries


  • Flexible work environment
  • Access to employee discounts on world-class Harman products (JBL, HARMAN Kardon, AKG, etc.)
  • Training opportunities through our own HARMAN University
  • An inclusive and diverse work environment that fosters and encourages professional and personal development

HARMAN is an Equal Opportunity /Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability or Protected Veterans status. HARMAN offers a great work environment, challenging career opportunities, professional training and competitive compensation.

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Issue 28