Issue 26

Midwich Asia Appoints New GM

Midwich Asia Pte Ltd, South East announces the appointment of Francis Poh to the new role of General Manager, Midwich, South East Asia.


18 November 2021

The position encompasses the regional operation of Blonde Robot who became part of the Midwich Group of companies at the end of 2018. Poh will oversee the growth initiatives for South East Asia across both businesses.

Poh has a background in regional sales and marketing, business development and retail management for leading consumer electronics and telco brands and brings with him experience from his previous role as General Manager, StarHub.

Based from the Midwich Asia Singapore office, the position will see him leading a team of professionals across, sales, technical support and operations.

“Midwich Asia is a relatively recent expansion for Midwich Plc so it’s exciting to have the chance to make a measurable, positive impact on what could be considered an almost greenfield territory,” comments Poh.

“Midwich continues to expand on it’s portfolio of brands in-region and has seen some good success to-date. We have a growing team of enthusiastic and extremely capable experts who work closely with our channel partners to help them build upon their business success”

Part of the Midwich Group Plc, Midwich Asia Pte Ltd is located in Mountbatten Square, Singapore and comprises of direct sales representation and dedicated support personnel who bring their expertise to reseller collaborations when developing the best solutions for client projects.



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Issue 26