Issue 28

Midwich Announces APAC Management Changes

Michael Broadbent steps away from Managing Director post.


31 October 2022

After eight years at the helm, Michael Broadbent will step down as APAC Managing Director and take up the newly created APAC Chairman role, working full time to the end of this year and then part time thereafter. Dan Fletcher, General Manager of Midwich’s subsidiary, Blonde Robot, will take the helm for Midwich.

“After more than 30 years in AV, I thought it was time to slow down and start the journey to retirement. The last eight years of being part of Midwich has been very special and I am proud of what we have been able to achieve and build through dynamic and at times challenging periods.

“My thanks to all the Midwich and Blonde Robot staff for their support as well as all the people in the industry who I have been lucky enough to work with.

“I know the business is in good hands with Dan Fletcher taking over the helm and I look forward to continuing to work with the team and our customers and vendors as APAC Chairman.” – Michael Broadbent, Managing Director APAC

Dan has worked at Blonde Robot for the past 10 year, including six as GM.

“I am excited about the opportunity to continue to build on the excellent work that Michael and the Midwich team have achieved throughout the APAC region and I look forward to working closer with the wider AV industry.” – Dan Fletcher, Blonde Robot General Manager.

These changes are effective from November 1



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Issue 28