Issue 25

Atlas IED Appoints New APAC Rep

Audio manufacturer brings in Thomas Marcher as manufacturer’s rep & distributor in APAC region, aiming for growth down south.


25 January 2022

AtlasIED, electronics manufacturer providing audio, communications, and security solutions for commercial markets, is adding AV executive Thomas Marcher as a manufacturer’s rep and distributor. As Managing Director at AV Distribution Asia, Marcher serves as a crucial link between AtlasIED’s APAC integration partners and AtlasIED’s U.S. headquarters, fostering greater synergy, growth, and revenue in the APAC region.

Having lived in and worked as a sales and management executive for more than 20 years in the Asia-Pacific, Marcher provides AtlasIED with a deep understanding of the APAC culture and commercial audio marketplace. Further, he offers insights into future business and sales opportunities while leveraging brand awareness among dealers, distributors, and decision-makers in the education, hospitality, retail, healthcare, corporate, house of worship, and other markets.

“There are significant opportunities for AtlasIED in the APAC region in commercial audio, but also in pro-audio, IP products, and sound masking,” Marcher says. “The breadth of AtlasIED’s offerings is large; my primary objective as an AtlasIED manufacturer’s rep and distributor is to expose these solutions to integrators here and help them identify the right solutions for the right markets.”

“Thomas’s insights are invaluable to the progression of AtlasIED in the commercial audio market worldwide. His background and skills align well with AtlasIED’s overarching mission to strengthen our existing global channels while cultivating new opportunities for continued sales success, particularly in the APAC region,” says Dean Standing, AtlasIED International Sales Manager. “New product introductions, combined with commitment to building the stronger company leadership, positions AtlasIED for success.”



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