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Issue 14
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ATEN ANZ Appoints New AV Business Unit Manager

John Garfi is the new Audio Visual Business Unit Manager at ATEN ANZ, bringing new strategies and demo installs to each state

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4 February 2022

ATEN, provider of AV/IT connectivity and management solutions, announces the appointment of John Garfi as their new Audio Visual Business Unit Manager. With over 30 years of experience in Audio Visual/ICT Integration, Sales, Consulting, Rental and Production within the industry, John comes to the table with a motivated outlook to further develop the brand’s AV business throughout the ANZ region.

As an experienced ICT Sales Executive with a strong track record of implementing new strategies to achieve organisational objectives, John will direct focus on building ATEN’s brand recognition as a forward-thinking vendor within the AV space, and strengthening relationships with their end users. He plans to implement reference sites with complete turn-key solutions in all states, to actively walk new customers through, provide product demonstrations and encourage consultants and AV integrators to bench test hardware for complete confidence in the field.

Prior to joining ATEN ANZ, John was a Senior Sales Executive at EQUANS ANZ and an Audio Visual Specialist at RMIT University. Here he has proven outcome driven results, acting as a Manager and Mentor with extensive business development achievements fostered through a client-centric approach. John will bring his combination of strategic, operational, financial, technical, business, project and portfolio management experience to ATEN.

“I look forward to bringing my AV/ICT expertise to the ATEN team, to help them establish and become market leaders in the manufacturing and supply of Pro AV equipment in the ANZ region integration space,” says John Garfi, Audio Visual Business Manager at Aten ANZ. “My goal is to ensure the ATEN brand is at the  forefront for all system engineers and consultants, as we continue to evolve in hardware development and develop current and new platforms.”

John Garfi replaces ATEN ANZ’s previous Product Manager Raymond Lam. For more information please contact Tim Hill, Managing Director at ATEN ANZ. 

ATEN: aten.com/au

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