ULA GROUP PARTNERS WITH SGM
ULA Group has announced a new partnership with SGM, a Danish company specialising in LED lighting solutions.
Cuono Biviano, MD of ULA Group comments: “We are extremely proud of our new partnership with SGM, which came just in the right time when our company is growing and expanding into new market segments. The SGM products are of a superb quality, incorporating ground-breaking technology which makes them unique and a perfect fit for both entertainment and architectural lighting markets. The core values that ULA Group has been built upon align with those that SGM proudly represent throughout their business practice. We are very excited to be able to partner exclusively with SGM in Australia and New Zealand and to help grow their network globally.”
Originally founded in 1975, SGM has more than 40 years of experience within the entertainment lighting business. Focusing on innovation and experimenting with emerging technologies, SGM has gathered one of the most experienced R&D teams managed by Peter Johansen, pioneer who helped to shape the entertainment lighting industry as it stands today.
Peter Johansen, CEO of SGM, states: “I have known Cuono Biviano since the early ‘90s, and I have been looking for the right partner capable of representing SGM, having the technical skills and qualifications to market a high-tech brand. I am happy to re-establish these old ties, and I foresee that combining forces between ULA Group and SGM will definitely bring great value for Australia’s and New Zealand’s market, leading us to reclaim the growth potential of this region.
The SGM award winning LED products are renowned for their quality and reliability and have been recently specified as a main lighting fixtures on world tours by artists including Beyoncé, Taylor Swift, Robbie Williams, Pink, One Direction and featured on numerous international events such as Eurovision Song Contest etc.
The SGM architectural range offers high-powered LED IP rated fixtures, ideal for permanent outdoor installations illuminating iconic building and structures around the globe.
The ULA Group will announce the dates for the official SGM product launch events in their Australian and New Zealand facilities in upcoming weeks.